Using our apps
User Provided Information
Most of the information that we collect about you comes directly from you when you use our apps, or interact with our other Services. Broadly the information we collect about you relates to the type of device you are using, how you use our apps (such as lessons completed and purchases made) and may include information that you submit when you connect to your social network accounts through our apps or Services. We may also collect information from advertising platforms and partners and other third parties such as information about purchases and interests.
We use your information to enable us to provide advertising and other Services to you and to optimize all of them so that we can make them the best they can be for you and all our users. This will include use and analysis of aggregated data to make sure that our apps work properly on all devices and are as enjoyable as they can be for all our users.
We use your information, including data that you provide directly to us in communications, to provide you with support through our customer service channels when you need it. We may also use it to contact you, for example as part of customer service or to send you updates about our apps and Services. Finally, we will use your data to manage your account and relationship with us and improve your experience when you use our Services.
We may use your data as required or permitted by any applicable law. As a specific example, if you live in the European Union, this would include for the purpose of providing VAT invoices where we are required to do so by law or where requested by you.
What information do we use for advertising?
Opting-out of interest-based advertising
You can choose to prevent your device's ad identifier being used for interest-based advertising by updating the settings on your device.
Please note that if you opt out of interest based advertising, you will still be able to use our apps and you may still see advertising, but those ads will not be targeted using information that we hold about you. However, they may still be delivered based on contextual criteria such as the app that ad is to be displayed in, or the region in which your device is located.
Ad identifiers, cookies and similar technologies
Ad identifiers, cookies and similar technologies are used by us to provide our Services to you and in order to collect data from your device. These technologies allow us and our third party advertising partners to:
You can choose to prevent your device's ad identifier being used for interest-based advertising, or you can reset your device's ad identifier, by changing the settings of your device. Settings vary from device to device but you will usually find the ad identifier settings under "privacy" or "ads" in your device's settings.
If you choose to adjust your preferences in order to prevent these technologies, you may find that you cannot enjoy the full use of our Services.
Adjusting your preferences as described in this section does not mean you will no longer receive adverts, it only means the adverts you do see will be less relevant to your interests. We will also still use your device’s ad identifier to serve you with ads; for example, we may use this for frequency capping (in other words, to control the maximum number of times you see the same ad from us).
You have certain rights in connection with your personal information and how we handle it. You can exercise these rights at any time by contacting us via any of the methods set out in the Contact Us section below.
You must be over a certain age to use our apps and our Services, depending on where you live. We do not knowingly collect or solicit personal information from or direct or target interest based advertising to anyone under the ages set out below, or knowingly allow such persons to use our Services. If you believe that we might have any information from or about a child under the age set out below, please Contact Us.
We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our Application. Please be aware that, although we endeavor provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.